Interview with Marcus Löwgren, project leader of the foundation Hi Marcus, tell us about the previous season, winter 2019-2020. What have you guys been up to? Thank you for asking! We had another great season for the foundation and I’m really satisfied with all the activations we accomplished this winter. Of course we were a bit lucky we didn’t have any physical activations planned during the spring when all ski resorts shut down around globally. Meanwhile, we managed several digital activations planned during the winter season. To start with we supported three different safety camps, arranged by our Foundation friend Hedvig Wessel, the inspirational One Edge crew and our Co-founder Mattias Hargin. They arranged three separate camps focusing on mountain safety, which all took place in beautiful Engelberg, Switzerland. A place that is close to our hearts since Matilda lived there for a long time. All camps were published as episodes on YouTube and other Social Media platforms in different formats and story lines. All with the same focus – to spread the important message of always learning more and prepare yourself before going out in the mountains. If you haven’t had a look yet, take a look and hopefully you will enjoy them and learn something new!  November is our busiest time of the year. 3rd year in a row the successful event “Pop Your Airbag” took place at Alpingaraget. As always, we offer the Stockholm community the opportunity to try and update their avalanche equipment. We had around 250 visitors and this year we introduced “The big POP”, where all participants triggered the Avalanche backpacks at the same time.  Another recurring event is the “Shades of Winter filmfest” which this year was held at cinema Sture in Stockholm. We helped out to put together the event in Stockholm, which is one of several stops around Europe. The tour is highlighting female athletes and filmmakers, both professionals as well as a few upcoming stars. Ended up as a great night and with a lot of inspirational content for the 200 visitors that came by. We are happy to work with Sandra Lahnsteiner on this project. Sandra and the whole Shades of Winter team are important ambassadors of the foundation.  The third and last event in November was the “NKSK Snow safety after work” in Stockholm. We invited 250 visitors for an after work together with our friends at NKSK (Stockholm based premium shop for sports and lifestyle) and strong support from brands such as RECCO, Peak Performance, Black Diamond, Mammut, POC, Arcteryx, Ortovox and Vibram, which all highlighted safety products in different ways. The focus from our side was also to create a relaxed evening, to give people the chance to meet their equals to chat about future plans over a beer and of course to share excitement for the upcoming winter. This evening NKSK also launched a limited clothing collection, where all profit from the sales went back to the foundation. We are very grateful for this project […]

It has now been over 3 years since our Matilda passed in the suites of an avalanche accident in Chile on the 17th of July 2016. The MM Rapaport Hargin Foundation was founded shortly after the accident and has since aimed to push some of the questions Matilda cared most about . During the upcoming season 2019/2020 the foundation will organize a number of events to lift female skiers and increase focus on how to stay safe in the mountains. The MM Rapaport Hargin Foundation works to inspire and support skiers and entrepreneurs in the skiing industry to pursue their dreams and goals. The organization strives to improve equality both within and outside the world of skiing and to increase focus on safety. During this coming season, the foundation is organizing various events to highlight these issues and topics. To make this possible, we have gathered some of the world’s most prominent skiers, mountain safety experts and suppliers of snow safety gear. The events during season 19/20 are the following: Pop Your Airbag 5th of November at Alpingaraget in Stockholm For the third year in a row we are hosting the successful “Pop Your Airbag” event at Sweden’s No.1 ski shop Alpingaraget. Visitors will get the opportunity to test their own avalanche backpacks, update their transceivers and mingle with experts and suppliers in the industry of mountain safety. Alpingaraget is also offering extra good prizes on selected safety products! Everyone is welcome and the registration is done through the link below. popyourairbag.confetti.events Shades of Winter FilmFest 21st of November at Biograf Sture in Stockholm For the second time, Shades of Winter and professional freeskier Sandra Lahnsteiner are coming to Stockholm for this mini-ski festival and we are co-hosting. This year the festival will take place at a bigger cinema to fit even more guests! Sandra own words about the evening: “The #shadesofwinter FilmFest is revealing the power of strong and inspiring female athletes and their work in front of and behind the cameras. This is a great opportunity to get into the right mood for your own adventure and the upcoming winter season, meet the professional athletes and connect with like-minded souls in the community.” Some of the athletes who will be on site to present their films are Nadine Wallner, Lorraine Huber, Hedvig Wessel, Janina Kuzma, Evelina Nilsson and Sandra Lahnsteiner. The tickets were released on the 8th of October at: https://ticketorganizer.at/event/1449-preview?lang=en&preview=1&t=201910071210&fbclid=IwAR2rmSqWBIWP5CW2Xk58ePdU3ssOXZBYJlUjEpkzD9uKF3mfjHGi0uL2_nk NK Safety Weeks the 22nd of November – 7th of December in Stockholm Newly opened NK Sport in Stockholm city is one of Europe’s most modern and most technical sport shops. NK Sport, with support from the MM Rapaport Hargin Foundation, will for two weeks highlight products that are necessary equipment for safe skiing on the mountain. Avalanche backpacks, transceiver, shovel and probe are examples of those products. The campaign weeks are starting off with an “after work” on the 22nd of November in the NK Sport store where the guests will have a chance to try […]