Another great ski season has passed and it’s time to summarize the MM Rapaport Hargin Foundation’s initiatives aimed to inspire and support skiers and entrepreneurs to pursue their passions, improve gender equality within the sport of skiing and emphasizing the importance of mountain safety. The Corona pandemic continued to spread throughout this season which meant we needed to rethink and adapt our physical events and find new ways of activating the foundation’s mission. All in all, four activations took place – our annual Pop Your Airbag event, the NKSK Mountain Safety Panel Live Stream, supporting the production of the OnEdge Reminder-series, and the Peak Performance x William Wahlström auction. Pop Your Airbag This year’s version of the Pop Your Airbag event had a different setup than previous years due to the Corona pandemic event restrictions. The event was held outside, and the attendees were assigned specific time slots to test their equipment and learn from experts. During the event, we had two avalanche backpacks that didn’t pop – a very important reminder to always test your equipment. Our experts were able to identify and solve the issue for the owners. Although we weren’t able to welcome as many guests as previous years, it was great to spend a bit more time with each individual party. NKSK Mountain Safety Panel Live Stream Together with our partner, department store NK Sport (NKSK), we held a digital live stream event focused on mountain safety. Facilitated by television presenter and sports journalist David Fjäll, we gathered a panel of experts consisting of professional freeriders Jackie Paaso and Reine Barkered, mountain safety expert Rickard Svedjesten, and foundation founder and professional freerider Mattias Hargin, to share knowledge and hands-on tips around practice, preparation and safety in the mountains. The event was viewed by an audience of around 1,000 people live and has been streamed over 15,000 times since it aired. In connection to the live stream event, we had the opportunity to spread awareness of the MM Rapaport Hargin Foundation’s work in one of NK’s window displays, in which we placed a chairlift from Stockholm ski resort Flottsbro to gain attention. See the full panel talk here! OnEdge Reminder-series To emphasize the importance of practicing with your safety equipment, we partnered up with women’s extreme sports community OnEdge to produce four safety reminder videos in Stockholm’s Hammarbybacken. The aim was to educate and inspire the audience to get out and practice in real life scenarios and showcasing that this can be done without access to a major ski resort. The videos have been streamed over 4,000 times since they were published. Check them out at OnEdge’s IGTV! Peak Performance x William Wahlström auction Designer William Wahlström (who designed Matilda’s wedding gown in 2016) created a unique couture dress for Peak Performance in memory of Matilda. William and Peak Performance chose to donate the creation to the foundation to be auctioned off for the benefit of the foundation’s activities. Read more about the story here. The auction […]
Designern William Wahlström har skapat en unik couture-klänning för Peak Performance till minnet av Matilda. William och Peak Performance har valt att skänka kreationen till MM Rapaport Hargin för att auktioneras till förmån för stiftelsens verksamhet. Från den 4 februari till den 15 februari ställer Peak Performance ut couture-klänningen i sin flaggskeppsbutik på Biblioteksgatan i Stockholm. Därefter kommer den ställas ut på NK på Hamngatan i Stockholm tills den auktionen avslutas den 23 februari. Gå till auktionen på Tradera här Williams design och den vackra historien bakom klänningen: En av de som berördes djupt när Matilda omkom var hennes nyfunna vän William Wahlström. William är designern som ett år innan olyckan kom i kontakt med Matilda för att skapa hennes bröllopsklänning. William slutförde brudklänningen hos Matilda i Engelberg och de kom varandra nära. Flera år senare, som en del av sin utbildning på Textilhögskolan i Borås kom William i kontakt med Peak Performances designers som gav eleverna i uppgift att tolka dunjackan. ”Andreas Eklöf, designer på Peak Performance kom till skolan och inspirerade oss till en uppgift där vi med vårt personliga uttryck skulle tolka dunjackan. Så fort jag hörde det, så visste jag att Matilda och min resa tillsammans inte var slut riktigt än. Jag ville på något vis hylla Matilda och med hjälp av Peak Performance som hon var en ambassadör för, visste jag att detta var ett bra tillfälle.” säger William Wahlström Den handsydda klänningen består av tre delar. En jacka med handsydda Peak Performance P:n i ett rapporterat mönster med kviltad textur i tre lager. En korsett, täckt av paljettyget Matilda bar i sin klänning, med hängslen i glittrande Peak Performance x William Wahlström-skrift. Samt en enorm dunkjol med släp som till överdelen är täckt med paljetter som för tankarna till gnistrande snö. Vi på MM Rapaport Hargin Foundation är otroligt imponerade av William Wahlströms arbete. Matilda skulle ha älskat denna klänning och vi känner oss både ärade och tacksamma för att kunna auktionera ut denna kreation som William och Peak Performance skänkt till stiftelsen. Auktionen påbörjas den 4 februari, och sträcker sig till den 23 februari. Gå till auktionen här In English: Auction of couture dress signed Wiliam Wahlström x Peak Performance Wiliam is a young Swedish promising designer. In 2016 he designed Matildas wedding dress and they became close friends. When Wiliam got the task to interpret the classic “down jacket” from Peak Performance during his design education, he wanted to make a tribute to Matilda. The created design is a master piece that he together with Peak Performance decided to auction and donate to the foundation. See more of his work here williamwahlstrom.com The auction is held at Tradera. Go to auction!
Interview with Marcus Löwgren, project leader of the foundation Hi Marcus, tell us about the previous season, winter 2019-2020. What have you guys been up to? Thank you for asking! We had another great season for the foundation and I’m really satisfied with all the activations we accomplished this winter. Of course we were a bit lucky we didn’t have any physical activations planned during the spring when all ski resorts shut down around globally. Meanwhile, we managed several digital activations planned during the winter season. To start with we supported three different safety camps, arranged by our Foundation friend Hedvig Wessel, the inspirational One Edge crew and our Co-founder Mattias Hargin. They arranged three separate camps focusing on mountain safety, which all took place in beautiful Engelberg, Switzerland. A place that is close to our hearts since Matilda lived there for a long time. All camps were published as episodes on YouTube and other Social Media platforms in different formats and story lines. All with the same focus – to spread the important message of always learning more and prepare yourself before going out in the mountains. If you haven’t had a look yet, take a look and hopefully you will enjoy them and learn something new! November is our busiest time of the year. 3rd year in a row the successful event “Pop Your Airbag” took place at Alpingaraget. As always, we offer the Stockholm community the opportunity to try and update their avalanche equipment. We had around 250 visitors and this year we introduced “The big POP”, where all participants triggered the Avalanche backpacks at the same time. Another recurring event is the “Shades of Winter filmfest” which this year was held at cinema Sture in Stockholm. We helped out to put together the event in Stockholm, which is one of several stops around Europe. The tour is highlighting female athletes and filmmakers, both professionals as well as a few upcoming stars. Ended up as a great night and with a lot of inspirational content for the 200 visitors that came by. We are happy to work with Sandra Lahnsteiner on this project. Sandra and the whole Shades of Winter team are important ambassadors of the foundation. The third and last event in November was the “NKSK Snow safety after work” in Stockholm. We invited 250 visitors for an after work together with our friends at NKSK (Stockholm based premium shop for sports and lifestyle) and strong support from brands such as RECCO, Peak Performance, Black Diamond, Mammut, POC, Arcteryx, Ortovox and Vibram, which all highlighted safety products in different ways. The focus from our side was also to create a relaxed evening, to give people the chance to meet their equals to chat about future plans over a beer and of course to share excitement for the upcoming winter. This evening NKSK also launched a limited clothing collection, where all profit from the sales went back to the foundation. We are very grateful for this project […]
It has now been over 3 years since our Matilda passed in the suites of an avalanche accident in Chile on the 17th of July 2016. The MM Rapaport Hargin Foundation was founded shortly after the accident and has since aimed to push some of the questions Matilda cared most about . During the upcoming season 2019/2020 the foundation will organize a number of events to lift female skiers and increase focus on how to stay safe in the mountains. The MM Rapaport Hargin Foundation works to inspire and support skiers and entrepreneurs in the skiing industry to pursue their dreams and goals. The organization strives to improve equality both within and outside the world of skiing and to increase focus on safety. During this coming season, the foundation is organizing various events to highlight these issues and topics. To make this possible, we have gathered some of the world’s most prominent skiers, mountain safety experts and suppliers of snow safety gear. The events during season 19/20 are the following: Pop Your Airbag 5th of November at Alpingaraget in Stockholm For the third year in a row we are hosting the successful “Pop Your Airbag” event at Sweden’s No.1 ski shop Alpingaraget. Visitors will get the opportunity to test their own avalanche backpacks, update their transceivers and mingle with experts and suppliers in the industry of mountain safety. Alpingaraget is also offering extra good prizes on selected safety products! Everyone is welcome and the registration is done through the link below. popyourairbag.confetti.events Shades of Winter FilmFest 21st of November at Biograf Sture in Stockholm For the second time, Shades of Winter and professional freeskier Sandra Lahnsteiner are coming to Stockholm for this mini-ski festival and we are co-hosting. This year the festival will take place at a bigger cinema to fit even more guests! Sandra own words about the evening: “The #shadesofwinter FilmFest is revealing the power of strong and inspiring female athletes and their work in front of and behind the cameras. This is a great opportunity to get into the right mood for your own adventure and the upcoming winter season, meet the professional athletes and connect with like-minded souls in the community.” Some of the athletes who will be on site to present their films are Nadine Wallner, Lorraine Huber, Hedvig Wessel, Janina Kuzma, Evelina Nilsson and Sandra Lahnsteiner. The tickets were released on the 8th of October at: https://ticketorganizer.at/event/1449-preview?lang=en&preview=1&t=201910071210&fbclid=IwAR2rmSqWBIWP5CW2Xk58ePdU3ssOXZBYJlUjEpkzD9uKF3mfjHGi0uL2_nk NK Safety Weeks the 22nd of November – 7th of December in Stockholm Newly opened NK Sport in Stockholm city is one of Europe’s most modern and most technical sport shops. NK Sport, with support from the MM Rapaport Hargin Foundation, will for two weeks highlight products that are necessary equipment for safe skiing on the mountain. Avalanche backpacks, transceiver, shovel and probe are examples of those products. The campaign weeks are starting off with an “after work” on the 22nd of November in the NK Sport store where the guests will have a chance to try […]